For the past three or four years, I’ve been sharing what I know about game engines on this blog. And now that the Untold Engine has been released, I’ve been forced to learn how to market an open source project.
I know most indie-developers struggle with marketing their projects, games, etc. So, I’ve decided to start documenting and sharing with you my efforts to market my game engine as an open source. I want to share with you my failures, successes, tips, etc. And I hope that along the way you get to learn something about marketing your project.
The plan is going to be quite simple. I’m going to come up with a marketing goal each month, determine the social media plan, and then report back the results and draw some conclusions. To be honest with you, I know nothing about marketing. So, what I will be doing is more like mini-experiments. Which, I hope, you and I will benefit.
OK, so let's start by showing you the current state of the engine (users, visits, etc.).
As you can see, very few people are aware of the Untold Engine.
I read that it is a good idea to separate social media accounts between personal and business. Last month, I opened a personal twitter and a business account.
As you can expect, my presence on Twitter is bleak. In both accounts, I have around 20 followers.
I tend to be somewhat active on Quora. I have 430 followers, and about 100 answered questions.
Marketing-wise, I'm doing quite well on my blog. Last month, I got about 10K Unique visitors.
Goal: Increase Awareness
My first goal is to increase awareness about the Untold Engine.
How am I going to do that? Aside from posting it on my blog, I have no idea.
You are not allowed to promote anything on Quora. I do not know how to use Twitter. Moreover, I don't know if Twitter can be an effective media to market an Open Source project.
So, let's find out.
In my opinion, Social Media is meant to help people. You should post articles that help people. So, for the first month, I'm going to tweet content, which I've written, that teaches and inform; such as articles about Game Engine Development and my Quora Answers. On top of that, I'm going to send one tweet a day about the Untold Engine.
Moreover, I'm going to do so on my personal Twitter account and not on the Untold Engine Twitter account.
What do I expect?
What I expect from this experiment is knowledge. I want to see how much the plan above affected the Untold Engine's brand awareness.
I will report the data in a month. So, don't miss out and follow me @haroldmserrano